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With a commitment to quality and ongoing research, TENGA continues to lead the industry, offering a range of products and accessories aimed at empowering individuals to explore their sexuality safely and confidently. Lovehoney Group Limited, established in 2002 in Bath, UK, is a leading online retailer specializing in a diverse range of high-quality sex toys, lingerie, and accessories. With a commitment to sexual wellness, Lovehoney has garnered recognition for its innovative products and exceptional customer service, earning accolades at industry awards such as XBIZ and AVN. The endorsement of LGBTQ+ communities and increased enthusiasm among women for exploring sexual wellness products have further driven market expansion. Additionally, the acknowledgment of sexual activity’s role in mental wellbeing has propelled the uptake of sex toys as a safe and manageable means of enhancing intimate experiences.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term “orgasm gap” was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

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