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The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. Designed with wings that tuck under the labia to keep the vibrator in place on the clit, the Dame Eva can be used solo or during penetrative sex with ease. “It’s definitely the most comfortable and out-of-the way wearable vibrator I’ve ever used,” said one ‘WH’ editor who tested the toy with their partner. No matter where you are in your sexual pleasure journey, you deserve pleasure. That’s our mission to create award-winning pleasure products and sex toys that empower everyone to experience elevated levels of connection and intensity.

“It has a smaller menu of toys than some of the larger sites so it won’t overwhelm you,” she says. Lovense understands that not all relationships are considered “normal”. Some are long-distance, and some prefer intimacy in bursts, so to cater to all needs, the brand builds toys to help reconnect couples wherever they may be. From silky-smooth vibrators that can be worn in public to long-distance toys that can buzz and pulse in tandem even if you’re far apart. The market has experienced increased attention from investors and private equity firms in recent times. Larger, established companies are acquiring smaller innovative startups to enhance their product offerings, access new markets, or incorporate cutting-edge technologies.

Florida-based small business Uberrime is known for its colourful, handmade dildos. SheVibe carries many of their products, but this one stands out, with its wide, flat head that curves directly into the G-spot or prostate. What started as a tiny business run from the founder’s flat (right here in the UK) has now expanded into a global sexual wellness empire. Lovehoney’s many partnerships are impressive, too