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From enhancing solo play to adding excitement to couple’s play, online platforms cater to every sexual preference and need, marking a significant shift in sexual wellness. As far as future trends, technology will most likely increasingly improve the connection between pleasure products and the end user, and will also make pleasure products more adaptive to user preferences. For example, pleasure product owners might be able to generate their own set of functions, or use memory control so that the product does exactly what they want, exactly how they like it, as soon as they turn it on.

North America dominated the sex toys market with a share of 33.2% in 2023. This is attributable to social acceptance and liberal sexual lifestyle in the U.S. along with the presence of multiple adult stores. Asia Pacific is expected to witness the fastest CAGR over the forecast period with the highest number of manufacturing facilities in China and the growing demand from countries such as Australia, India, Japan, and New Zealand.

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