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In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a gay sex toys toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.

Outsourcing manufacturing is the process of working with manufacturers who bring your creation to life. A drawback is less control over the quality of each product than you’d have with a hands-strap on approach to manufacturing. That said, it’s important to verify that your manufacture is following safety standards and regulations. Also, you can sell a wide range of accessories alongside sex toys.

Today, many businesses’ preferred means of marketing is social media. This popularity is because it’s a tool through which businesses can market while simultaneously building community. However, every social media platform has its own policies with which you must be in accordance.

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