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The abbreviation stands for stock keeping unit, which can be understood as the number of the stock unit. This number, sometimes containing letters, is unique for each color design of each individual model of branded shoes. Using this, you can find out on the internet whether your product matches the ordered pair. Just type the code into your search engine and the results pop up immediately. Your shoes arriving in a box is a good sign in and of itself. It’s much worse if your sneakers unexpectedly arrive wrapped in a few pieces of paper, or even a plastic bag.

Armed with the knowledge you’ve gained here, you’re now better equipped to navigate the maze of footwear options and make informed choices. Remember, authenticity is more than skin-deep