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Another area of interest for us as a company has been communication with the mainstream public via social media. Determining the best sex toys on the market is a task best served with a heaping dose of subjectivity—arguably more so than with any other product. Luckily, it’s never been easier to experiment with an array of products to find the ones that work for you. We named the Magic Wand Rechargeable Cordless Vibrator the best sex toy overall, thanks to its powerful motor and impressive battery. If you’re on a budget, we recommend the Maude Vibe, an ultra-quiet model that’s easily portable. Those seeking extra comfort should try the Tabu Nuri, which has a unique warming function.

In particular, adult store forums are an excellent place to purchase media buys. 92 percent of people say they trust word-of-mouth recommendations from friends and family over any other type of advertising. For this reason, referral marketing remains an extremely effective form of marketing.

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Avoid brushing your teeth or using dental floss before oral sex because it can cause your gums to bleed. If you use lubricants, only use water-based ones, which are available from pharmacies. Oil-based lubricants such as lotion and moisturiser can cause condoms to break or fail. Anal sex has a higher risk of spreading STIs than many other types of sexual activity.