The Magnificent 7, the US titans of innovation, have actually ruled supreme in stock exchange for the past 2 years, providing excellent returns. Their formerly unpopular bosses are now billionaires with supersized political influence as buddies of President Trump.

The fortunes of the US stock exchange have been dictated by the 7: Alphabet, owner of Google, Amazon, Apple, Meta - whose empire incorporates Instagram, Facebook and WhatsApp - Microsoft, the semiconductor colossus Nvidia and Tesla.

There is some conflict about who created the term Magnificent 7, based on the western film of the 1960s. Credit has been claimed by Bank of America and Goldman Sachs to name a few.

But there is a much larger disagreement regarding whether you need to continue to back these companies, either straight or through your Isa and pension funds.

Here’s what you need to understand now.

The Magnificent 7, the US titans of technology, (left to right) Amazon’s Jeff Bezos, Tesla’s Elon Musk, Microsoft’s Satya Nadella, Meta’s Mark Zuckerberg, Apple’s Tim Cook, Nvidia’s Jensen Huang and Alphabet’s Sundar Pichai

Alphabet. EXPERT VERDICT: BUY

Alphabet, then known as Google, was set up in 1998 by PhD trainees Sergey Brin and Larry Page.

Today the $2.5 trillion corporation is a digital advertising juggernaut.

Alphabet has actually diversified into cloud computing and branched off into Artificial Intelligence (AI) with the launch of its Gemini system.

It just recently revealed Willow, a new chip for quantum computing.

Boss Sundar Pichai, a rigorous vegetarian and fitness fanatic, took the leading task in 2019. He deserves $1.3 billion and takes pleasure in an annual salary of $8.8 million.

But, despite such relocations and Pichai’s management flair, Alphabet shares fell this week after disappointing fourth quarter outcomes and the announcement that the group would be investing $75 billion in AI - more than expected.

This dedication underlines the level of competition in the AI supremacy video game. Nevertheless experts remain sanguine about Alphabet’s capability to remain ahead, rating the shares a ‘buy’.

Amazon. EXPERT VERDICT: BUY

Amazon might be understood for its next-day delivery service, however the most profitable part of the corporation is AWS - Amazon Web Services - the world’s greatest company of cloud computing services

In 1994, Princeton graduate Jeff Bezos set up Amazon - in a garage - as a bookseller. It is now the largest online retailer with a market capitalisation of $2.5 trillion.

The most lucrative part of the corporation is, however, AWS - Amazon Web Services - the world’s most significant company of cloud computing services. It has a 30 per cent-plus share of this fast-expanding sector in which business outsource storage of information.

Amazon’s investment in the AI Anthropic start-up was an effort to overtake Microsoft’s acquisition of OpenAI, developer of the popular ChatGPT system.

Bezos stood down as chief executive in July 2021 and was changed by previous AWS employer Andy Jassy, however is now chairman, [rocksoff.org](https://rocksoff.org/foroes/index.php?action=profile