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This category falls right behind lingerie with 37 percent, and in front of essentials, such as lubricants and condoms, taking up 10 percent. Niche-oriented products are gaining in popularity and are carving out a place of their own. Along with them, products made especially for non-cisgender and non-binary individuals are becoming more common. A growing acceptance of gender and lifestyle differences in everyday life has allowed this advancement in the bedroom as well. Looking at statistics per state in the U.S., Vermont comes in first place with the number of bedroom items per person being purchased online. Interestingly enough, the type of items purchased greatly range according to location as well.

The mass merchandisers segment is expected to witness the fastest growth over the forecast period. Availability of gay sex toys toys such as vibrators, vibrating rings, and penile rings has increased in supermarkets, where more shelve space is allocated for these products. Wal-Mart, Sainsbury, ASDA, and Woolworths started the trend of displaying products for sex aid in the wellness aisle along with other products such as pregnancy tests, sanitary napkins, &amp