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When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using gay sex toys toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

The ensuring of customers’ safety while using your products begins during the production phase, as it’s imperative your manufacturer follow safety regulations. The product should be packaged with proper directions to ensure the safe product is used in a safe manner. Furthermore, your website can include disclaimers, FAQs, and instructional videos to educate customers about how to use your products safely and effectively. In the world of social media marketing, many businesses have embraced influencer marketing. In this form of marketing, you enter a contract with an influencer. This contact dictates the influencer markets your product to their following in exchange for monetary compensation.

Find the perfect adult sex toy from our customer-curated selections. It’s a good value for a rechargeable, bullet-style toy that is small enough to fit in a pocket but capable of delivering the rumbly intensity of a much larger vibrator. Although we recommend this model as a starter vibrator, for some of our testers the hard plastic became slippery and difficult to hold when it came in contact with lubricant.

Communication and mutual consent are essential when introducing sex toys into a relationship, cock ring and exploring together can strengthen connection and trust. You can find adult toys in various places, including adult stores, online retailers like SexyWawa, and even some well-established pharmacies. Online platforms offer a wide range of options and discreet packaging, ensuring your privacy.

When CalExotics introduced waterproof items, the industry quickly followed, and we experienced enormous growth. Waterproofing was a large technological change the addressed a major consumer concern. “The benefit of most vibrating cock rings is that they can be positioned to apply stimulation to the scrotum or to provide clitoral stimulation to a vulva owner during partnered sex,” Corrado says. Often, people call these “Fleshlights,” but Fleshlight is just one brand of masturbation sleeve. There are plenty of other sex toys you can put your penis into to masturbate.

Another area of interest for us as a company has been communication with the mainstream public via social media. Determining the best sex toys on the market is a task best served with a heaping dose of subjectivity—arguably more so than with any other product. Luckily, it’s never been easier to experiment with an array of products to find the ones that work for you. We named the Magic Wand Rechargeable Cordless Vibrator the best sex toy overall, thanks to its powerful motor and impressive battery. If you’re on a budget, we recommend the Maude Vibe, an ultra-quiet model that’s easily portable. Those seeking extra comfort should try the Tabu Nuri, which has a unique warming function.